ABOUT

Blooms-Day is resort wear and so much more. Our feminine and fun styles are fashionable, but not trend-driven. We aspire to make an impact both aesthetically and consciously. These are pieces you will wear again and again; they won't sit in your closet.

With 20+ years in the fashion industry and features in WWD, the NY Times, Elle magazine and Extra TV, our designer—Larry Wolfe—went independent in 2020. After noteworthy successes in the women's accessories market in the post-Recession economy, he saw the poor conditions and extreme waste in the factories from NY, LA, China, and India to be unsustainable and unprofitable. Larry wanted to work on a more intimate, personal, and more human scale: with better working conditions and less waste. Vietnam has always called to Larry. It was where he was born. With an abundance of talented artisans and the surplus fabric, Blooms-Day showcases Vietnamese artistry and the practicality and creativity of an Asian-American designer.